PRESENTATION TASKPLEASE ONLY DO TASK 1 FOLLOWING INSTRUCTIONS ON DOCUMENT ” PRE

Looking for some help? We have it all. Great price and impressive quality

For This or a Similar Paper Click To Order

PRESENTATION TASKPLEASE ONLY DO TASK 1 FOLLOWING INSTRUCTIONS ON DOCUMENT ” PRESENTER 1”BRAND: FERRARI
PLEASE FOCUS PRESENTATION ON THE PRODUCT FERRARI ROMA.You are working in a three-member marketing communications team for an automotive
company in the UK. Your team has been briefed to develop an Integrated Marketing
Communications (IMC) plan for a specific product in the UK market and present this to the
marketing directors.
Each element of the plan should be explained separately, but you should retain a holistic
overview, such that the elements of the plan remain integrated and strategically consistent.
Each group member will lead one of the three tasks, below:Task 1 (student 1) Time allowed: 5 minutes – Present the following elements of the plan:IMC context analysis
Communication objectives_______________________________________________This will be marked as follows:
Individual task completion (80 marks): Content, structure, professionalism, and presentation
style.
Group co-ordination: (20 marks): Team dynamics, professionalism, coherence and quality of
content, and visuals.
Total = 100 marks.
Note that the Integrated Marketing Communication plan you develop must include
identification of your target customers and an estimating of their value; planning appropriate
message content and delivery; and proposing how you will conduct post-programme analysis.ASSESSMENT CRITERIA
• Clear understanding of the areas and contents expected in an IMC plan.
• Knowledge of relevant literature that would permit an understanding of effective
marketing communications solutions.
• Identification of target customers and estimation of their value.
• Strategies and tactical plans that are supported by a sound information base.
• Planning appropriate message content and delivery.
• The ability to use creative marketing communication skills and knowledge in a practical
and applied situation.
• Proposing how you will conduct post-programme analysis.
• Work that demonstrates intellectual originality and imagination.
• Clear and engaging presentation style and delivery.
• Evidence of effective teamwork.
• Clear and consistent formatting.
• Referencing of material by the presentation group.READING REQUIREMENT
Your answer must make reference to the following:
Fill, C. and Turnbull, S., (2019). Marketing communications: touchpoints, sharing and
disruption: Pearson UK. Harlow (available through Kortext)
And a minimum of a further FIVE additional academic sources from the longer reading list
on the VLE, or from independent research.KORTEX ACCESS:
Full student email: sbr117@student.aru.ac.uk
Password: r8kkklb8

Looking for some help? We have it all. Great price and impressive quality

For This or a Similar Paper Click To Order

Published
Categorized as Marketing

Leave a comment